3 Corporate Video Styles You’re Not Using (But Should Be)

Corporate video production doesn’t have to feel… corporate. If your content looks like a PowerPoint with a voiceover, it’s time to rethink your format. These three underused video styles bring story, energy, and authenticity back into branded content.

You don’t need another talking head in a generic office set. You need a video that makes people pay attention, stay interested, and maybe even care.

That doesn’t happen by default. It happens when the format serves the message. Not the other way around. Most corporate videos still follow the same formula: CEO intro. Some B-roll. A few keywords sprinkled in. Fade to logo.

It’s safe. It’s forgettable. And it doesn’t reflect the brands that are trying to stand out.

If you want your next corporate video to actually connect, here are three styles worth trying — especially if you haven’t seen them in your industry yet.

1. The Docu-Style Culture Film

Great for: Recruitment, employer branding, internal comms

Instead of reading off a script, let your people talk.Really talk. Docu-style videos use real interviews, behind-the-scenes footage, and slice-of-life moments to show what your company actually feels like.

This style works best when it’s built around story. Not a job listing. Not a mission statement. A story. One that shows your culture, your values, and your people without making them sound like a LinkedIn post.

The format is flexible:

• Profile a new hire and their onboarding journey

• Follow a team through a product launch

• Spotlight how your company shows up in the community

It’s storytelling with texture, not templates.

2. The POV Client Journey

Great for: Case studies, product validation, sales enablement

Most testimonials are just back-pats and bullet points. You need something deeper.

With this format, the video follows the client — not just their praise. It shows how your product or service fits into their real workflow. The problems they had. The decision they made. The outcome they got.

Instead of “They helped us grow,” you hear: “We were buried in spreadsheets until the CFO said enough. That’s when we found this platform…”

That’s not a testimonial. That’s a narrative. And it’s way more convincing.

3. The Internal Anthem

Great for: Company kickoffs, rebrands, leadership alignment

This one’s rarely on a marketer’s radar — but when done right, it hits hard.

An internal anthem video is for your team. Not your customers. Not the public. It’s built to unify people inside the organization around something clear and compelling.

You can use it to kick off a new fiscal year, introduce a shift in brand positioning, or launch a bold goal. It’s part inspiration, part clarification — and it works especially well when you pair motion graphics, archive footage, and a strong narrative voice.

It doesn’t just inform. It aligns.

When your internal team is clear on where the brand is going, everything else — your campaigns, your messaging, your culture, sharpens up too.

Final Thought

Corporate video doesn’t need to feel stiff. It doesn’t need to mimic what your competitors are doing. The format is wide open.

Try the thing your industry hasn’t seen yet. Center your people. Center your clients. Center a real point of view.

That’s the kind of video that doesn’t just fill a page on your website.

It becomes part of how your brand moves.

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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.