Fashion Week Video Production in NYC Means Chaos, Collaboration, and Creative Grit
- Raised Media Co.
- 10 minutes ago
- 3 min read
From Brooklyn warehouses to Rockefeller Center to the United Nations, here's what our team pulled off this season.
Fashion Week video production in NYC isn't solely about runways anymore. It's about pop-ups, activations, and global conversations that happen around them. This September, Raised Media Co. covered shows and events for Jane Wade, Salvin Times, The Bureau, and Nardos, plus a Sustainable Development Goals shoot at the United Nations for the Fashion in a Conscious Future Foundation (FICFF). It was chaotic, rewarding, and only possible because of the people behind the cameras.
Fashion Shows Were Just the Start
Fashion Week in New York doesn't fit in one box anymore. You've got weeks of fashion spilling from runways into malls, warehouses, and even global stages. This season, we covered four major shows, each with its own vibe, its own story, and its own production challenges.
Jane Wade
Jane Wade kicked things off in a Brooklyn warehouse. Stripped down, raw, and paired with a collaboration with Lingo, a wearable health tech brand. The challenge? Make the tech look seamless as part of the design while keeping the focus where it belongs: on the clothes.
Our team locked in tight shots that highlighted the integration between fashion and technology without making either feel like an afterthought. It was the kind of show that set the tone for everything that followed.
Teddy x Friends
Teddy and Friends brand hosted a pop-up event at the American Dream Mall in New Jersey, pulling crowds into a space people usually associate with food courts and roller coasters, not couture.
A few days later, they were in Manhattan for a traditional runway show, but with their signature focus on sustainable fashion. Two completely different venues, two completely different audiences, and our team had to capture both with the same level of polish. The mall event was about energy and accessibility. The runway was about craft and intention. Same brand, totally different stories.
The Bureau
Then came The Bureau. We didn't just show up for the runway. We built a behind-the-scenes documentary that started at casting and followed the entire journey to showtime.
From casting calls to the final bow. We followed the designers, crew, and models through every step, capturing the real work that happens before anyone sits in a front-row seat. Less spotlight, more story. That's where the substance lives, and that's what made this project different from a standard runway capture.
(Stay tuned for the mini-doc!)
Nardos Couture
Nardos Couture brought the grandeur. Their show at the Taj Hotel Grand Ballroom wasn't just for the guests in the room. We ran the live production that fed directly into Rockefeller Center, where people walking through Midtown could watch the runway in real time.
Elegant in front, total chaos in back. SDI cables going missing minutes before showtime. Camera placements shifting as guests took their seats. Problems getting solved on the fly while keeping the production smooth enough to beam across one of New York's busiest landmarks. That's Fashion Week. You make it look effortless when it's anything but.
Fashion Meets Global Conversations at the United Nations
This September, our fashion week video production didn't stop at fashion. We partnered with the Fashion In a Conscious Future Foundation (FICFF) at the United Nations for a project tied to the Sustainable Development Goals, featuring rising talent Taylen Biggs on the panel.
This wasn't just another event. It was about connecting fashion to bigger conversations around sustainability, technology, and responsibility. Filming at the UN isn't like filming a runway. You're capturing diplomacy, dialogue, and the way fashion can sit at the table with policy and global change.
The setting demanded a different approach. Tighter framing. Cleaner audio. More attention to the message than the spectacle. That mix of culture and communication is exactly why video production has to go beyond the surface.
The People Who Made It Work
None of this happens without the team. Photographers running from interviews to runways. Videographers splitting time between long-form storytelling and quick-turn edits. Assistants making sure gear and cables were where they needed to be. Producers solving problems in real time. Audio techs keeping sound clean in spaces that were never built for it. Designers and editors pushing out content overnight.
These were 10- to 12-hour days stacked back-to-back. Call times at 5 a.m. Wrapping one shoot just to roll into the next. The chaos was constant, but the teamwork made it look smooth.
So here's the thank you: to the entire Raised Media Co. crew who made it happen. You turned chaos into stories worth watching, and you did it without missing a beat.
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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.
