Hiring a Video Producer Takes Time, Here’s How to Stay on Track

Raised Media Co.
Jun 1
4 min read

Every marketing team faces it eventually. You know you need a dedicated video producer, but hiring takes time. Meanwhile, deadlines stack up and your brand still needs video content that makes an impact. Hitting pause is not an option, especially if you want your marketing to keep its edge.

This is where an external video production team comes in as more than a backup plan.

They’re a flexible, reliable partner who can step in and keep your content pipeline running while you search for the right long-term fit. Whether it’s a campaign launch, social video series, or day-to-day branded content, the right agency can adapt fast, deliver high quality, and stay aligned with your brand from day one.

Keep the Momentum (and the Standards)

Losing or missing a video producer can slow everything down. Campaigns get delayed. Creative quality dips. With an external team, you don’t lose a step. These are people who are used to jumping in, learning fast, and getting things done. They keep projects on schedule and bring new energy to your content.

You get instant access to technical expertise and fresh creative ideas, so your brand voice stays strong and your visuals never fall behind.

Less Disruption, More Support

Hiring isn’t just about finding the right person. It’s onboarding, training, and getting them up to speed—which means weeks, sometimes months, before they’re fully in sync with your team. A trusted video production partner can step in immediately, bringing systems, gear, and experience so your team isn’t left covering extra ground.

Your marketing team can focus on strategy and big picture goals, while your external partner handles the details and keeps your content moving.

Understanding the Cost Benefits

Talking numbers, on paper, hiring an external video production team can look more expensive than bringing on a salaried employee, especially if you compare rates hour by hour. But look a little deeper and the value equation starts to shift.

With an agency or specialized team, you get more than just a single new hire.

You’re getting a full crew’s experience, creative insight, and technical support—all bundled together.

There’s no need to budget for equipment purchases, software subscriptions, or unexpected training. The agency brings their own gear, tools, and industry knowledge to every project, letting your team focus on strategy instead of troubleshooting.

Another upside is flexibility. You only pay for the work you need, when you need it. There’s no long-term payroll commitment, no extra costs for downtime, and no need to worry about vacation coverage or benefits. For brands with fluctuating content demands or uncertain timelines, this model can free up budget for other priorities.

And when you factor in the time saved on onboarding and the creative lift that comes with outside perspective, the investment in an external partner often pays for itself in higher quality content, faster turnaround, and fewer headaches for your internal team.

The Pros and Cons of Using an External Video Production Team

Bringing in an outside team while you hire has a lot going for it. Here’s a quick breakdown:

Pros:

Speed and Flexibility: Agencies can jump in right away and adapt to your workflow, saving you weeks of downtime.
Experience and Skill: You get access to a deep bench of creative and technical talent who already know how to hit the ground running.
No Long-Term Commitment: Bring in help only when you need it, then scale back once you have your full-time producer in place.
Fresh Perspective: External teams often spot creative opportunities or workflow tweaks your internal team might miss.
Less Pressure on Your Staff: Your current team can focus on what they do best, not just filling gaps.

Cons:

Not in the Office Daily: External partners aren’t always on site, so communication needs to be clear and proactive.
Learning Your Brand: Even the best agencies need a quick ramp-up to understand your voice and style, but a good partner will ask the right questions from day one.
Temporary Solution: While agencies can fill the gap, they’re meant to support, not replace, your eventual in-house hire.

Most of these “cons” can be addressed with good planning and a bit of up-front communication. A strong external team will work to blend in, stay in sync, and make the handoff seamless when your new producer is ready to take over.

Set Your New Hire Up for Success

An external team does more than keep the lights on. They can help organize workflows, set clear style guidelines, and make sure projects are running smoothly. When your new producer finally joins, they step into a steady, well-managed operation—not a pile of overdue edits and missed launches.

Hiring a great video producer always takes time. Keeping your content engine running during the transition doesn’t have to be a struggle. An experienced external partner can bridge the gap, protect your brand standards, and make sure your new hire walks into a setup built for success.

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Raised Media Co. is a NYC-based commercial photography and video production agency specializing in experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos