Behind the Lens: Interview Video Production with Abigail Posner & Maye Musk at FICFF’s Spring Gala

Filming Abigail Posner and Maye Musk’s conversation at the Fashion in a Conscious Future Foundation (FICFF) Spring Gala at Gotham Hall was a masterclass in on-the-fly interview video production. With limited space and a tight schedule, we used a two-camera setup, precise audio, and strategic lighting to ensure their insights—on fashion, upbringing, and work-life balance—were captured seamlessly and shaped into a polished final product.

Some productions challenge you in the moment. Others test you in post. This one? It did both.

At Gotham Hall, the energy was undeniable—Abigail Posner and Maye Musk in conversation, sharing wisdom that deserved more than just documentation. It needed to be shaped into something cohesive, something that honored the flow of their discussion while keeping viewers fully engaged.

---

The Challenge: Turning a Fluid Conversation into a Cohesive Narrative

Live discussions don’t follow a script. They ebb and flow, jump between ideas, and sometimes circle back. That’s what makes them dynamic—but also tricky to edit.

With limited space and a quick-moving schedule, we needed a setup that was flexible, efficient, and capable of adapting on the fly:

• A Two-Camera Setup – One locked on wide shots, the other for close-ups, giving us the flexibility to tighten pacing and highlight key moments in post.

• Strategic Lighting – Balancing the grandeur of Gotham Hall with a clean, cinematic look that kept the focus on the speakers.

• Crystal-Clear Audio – Ensuring every insight, every laugh, and every impactful pause was preserved without interference.

---

Collaboration at Every Level

A production like this only works when every moving part aligns:

• The FICFF Team: Seamless coordination to make sure everything ran smoothly despite tight timing.

• Abigail & Maye: Professionals through and through—our job was to capture their presence in a way that did them justice.

• Our Crew: Fast, adaptable, and precise, making sure every shot and every soundbite was as sharp as it needed to be.

---

Why This Project Stands Out

At Raised Media Co., we don’t just film events—we shape them into something that lasts.

This wasn’t just about covering a discussion. It was about making sure the final product felt just as powerful as the live moment. Because when voices like Abigail Posner’s and Maye Musk’s come together, you don’t just hit record. You craft an experience that’s worth revisiting.

---

Raised Media Co. is a NYC-based commercial photography and video production agency specializing in interview video production and experiential visual content. We help brands and personalities tell compelling stories through high-impact photos and videos.