TLDR
Video content is everywhere, but most of it just blends into the noise. Strong video content doesn’t just exist—it captivates, connects, and drives results. Whether it’s on LinkedIn, social media, or your website, weak videos are ignored; strong videos make an impact.
Weak Videos Waste Time and Money
Video content is no longer a choice—it’s an expectation. The reality? Not all videos are created equal. Weak videos are forgettable at best and damaging at worst. They don’t inspire action, build trust, or leave any lasting impression.
Think about the last video that caught your attention. Chances are, it wasn’t slapped together with shaky footage and recycled ideas. Strong video content stands out because it’s intentional. It’s not there to fill space; it’s there to do the heavy lifting of making your audience care.
Example: A professional services firm might create a mini-documentary showcasing their client success stories. Instead of a flat, lifeless explainer video, they produce a compelling narrative with real interviews, dynamic visuals, and emotional moments that demonstrate their expertise and impact.
LinkedIn: Professionals Expect Better
LinkedIn is the platform for professionals, but it’s also a platform drowning in generic, uninspired videos. Stock footage, vague voiceovers, and overly polished jargon don’t build credibility—they chip away at it.
Strong LinkedIn videos cut through the monotony. A sharp explainer video, a direct message from leadership, or a thoughtfully crafted case study doesn’t just show your audience what you do—it shows them why they should trust you.
Example: You can produce a simple, direct-to-camera video featuring their CEO sharing insights on industry trends. No flashy b-roll or over-the-top visuals—just the thought leader speaking with confidence, framed in clean, professional lighting. The focus stays on their expertise, creating a sense of authenticity and authority that resonates with LinkedIn’s professional audience.
Social Media: Stop Blending In
Social media is designed to make audiences scroll forever. Weak videos are background noise in the endless feed—forgettable, uninspired, and easy to swipe past.
Strong video content stops the scroll. It’s authentic, visually striking, and emotionally resonant. Instead of chasing fleeting trends, it creates connections.
Example: Instagram videos featuring highlights from a recent music festival to promote their next show. The video showcases energetic crowd shots, performers in action, and the brand’s presence at the event—all set to a high-energy soundtrack. It captures the excitement and vibe of the festival, making viewers eager to be part of the next experience.
Email Campaigns: More Than Clickbait
Email open rates are just the beginning. What happens after someone opens your message? Weak videos lead nowhere—they’re generic, forgettable, and do little more than pad out the email.Strong videos make the click worthwhile. They surprise, inform, and engage.
Example: An e-commerce brand could include a 30-second product unboxing video in their email campaign. The video highlights key features in a visually exciting way, making the recipient feel like they’re experiencing the product firsthand before they’ve even purchased it.
Websites: The Silent Salesperson
Your homepage video is often the first impression your audience gets. Weak videos, the kind that feel rushed or overly generic, don’t hold their attention—they push them away.
A strong homepage video sets the tone for your entire site. It tells your story in a way that makes visitors want to stick around, learn more, and trust your brand.
Example: A restaurant could feature a cinematic homepage video that immerses viewers in the dining experience. From the sizzle of a perfectly cooked steak to artful plating and the warm glow of ambient lighting, the video captures the essence of what makes the restaurant special. It’s not just about the food—it’s about the atmosphere, the service, and the story behind each dish, leaving viewers eager to book a table.
Strong Videos Make Every Platform Count
Strong video content doesn’t just work—it works everywhere. It moves effortlessly from LinkedIn to Instagram, from your website to your email campaigns. It adapts to the medium without losing impact, delivering consistent value across every channel.
Audiences don’t want more videos—they want better ones. They’re tired of the noise and ready for substance. Strong video content doesn’t just tell your story; it makes people believe it.
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Raised Media Co. is a NYC-based commercial photography and video production company specializing in creating high-impact, experiential visuals. Let’s create video content that makes your brand unforgettable.
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