Nobody comes to a website hoping to read a wall of text. A great landing page video grabs attention, delivers a message, and pushes people to take action—all in under a minute. If your video isn’t doing that, it’s just taking up space.
You’ve Got Seconds. Make Them Count.
People don’t come to your site looking for an essay. They skim, they scroll, and if nothing catches their attention, they’re gone. That’s where a landing video comes in. It stops them in their tracks. It delivers your message in a way that’s fast, clear, and impossible to ignore.
A boring “About Us” clip won’t cut it. A five-minute explainer will send people running. A landing video needs to be sharp, engaging, and built to convert. It’s not about filling space. It’s about making people stay long enough to care.
Why Website Landing Videos Work (When Done Right)
A strong landing video does more than just look good. It makes the message impossible to miss.
People trust video more than text. They absorb information faster. They stick around longer. If the video does its job, they don’t just watch—they act.
A good landing video should:
Deliver the message in 30–60 seconds. No one has time for more. Get to the point.
Show, don’t tell. People would rather see how something works than hear a long-winded explanation.
Feel like an extension of the brand. A luxury brand’s video should be sleek and cinematic. A fitness brand’s video should move fast. If the tone feels off, the whole thing falls apart.
Drive a single action. Sign up. Buy now. Learn more. Whatever the goal is, everything in the video should push toward that.
A landing video that rambles? Useless. A landing video with no clear purpose? A waste of time. A landing video that pulls people in and makes them want to do something? That’s what works.
Where Landing Videos Make the Biggest Impact
A great video doesn’t just belong on your homepage. It can transform almost any page into something more powerful.
Product Pages – Instead of listing features, show the product in action. Let people see it working.
Service Pages – A well-shot video can make even the most complex service feel simple. It builds trust and removes doubt.
Lead Gen Pages – If you want people to sign up, a video that breaks down exactly why they should can double conversion rates.
Wherever the video lives, the goal stays the same—hook the visitor, deliver the message, and get them to take action.
Don’t Just Add a Video. Make It Work.
A landing page video isn’t decoration. It’s not there just to look nice. It has a job to do. If it’s not grabbing attention, telling the right story, and pushing people to take action, then what's the purpose?
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Raised Media Co. is a NYC-based video production and commercial photography company. We create landing page videos that don’t just sit there—they convert.
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