Brand film vieo production case study agency NYC - Raised Media Co.
Case study · Girls Auto Clinic Client

She couldn't find a female mechanic. So she built the shop.

A brand film with Patrice Banks, the engineer who turned a frustration into Girls Auto Clinic. Filmed on location in Philadelphia with The Female Quotient.

A two-camera brand film with Patrice Banks, founder of Girls Auto Clinic. Filmed in Philadelphia with The Female Quotient for its Breaking the Mold series.

01The film
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Brand film vieo production case study agency NYC - Raised Media Co.
Girls Auto Clinic Client · Automotive
02The brief

A founder story as real as the shop it was set in, with the engineer who built the repair experience she could never find.

Girls Auto Clinic is a full-service repair center in the Philadelphia area, staffed by women mechanics, that opened in 2017 after Patrice spent years teaching herself the trade. The film sits inside Breaking the Mold, The Female Quotient's series on women who built something the industry said could not exist. Presented by American Express and Delta, the brief was simple to say and harder to do. Let Patrice talk, capture the space, and show what the place feels like when you walk through the door.

Interview Brand film vieo production case study agency NYC - Raised Media Co.
03The challenge

Capture a working repair shop without staging it into something it is not.

A real garage is loud, tight, and full of hardware, which fights clean audio and controlled light. We needed the bay to read cinematic while still reading true. Patrice has told her story on TIME, NPR, Good Morning America, and PBS, so the bar was a version that felt like her and not a spokesperson. The last piece was length. The cut had to hold attention without flattening a story that deserves room to breathe.

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04The solution

We filmed on location, two cameras, and let Patrice carry a six-minute film.

Full lighting and audio made the shop feel real instead of staged. Patrice sat in her element, tools on the wall behind her, cars in the bay, the kind of frame where the background tells half the story before anyone says a word. We captured b-roll through the shop, the signage, the team, and the small details that separate this place from every other repair center you have driven past. In post, we cut to The Female Quotient brand standards with subtitles, lower thirds, and a branded end card, then built five vertical cuts so the story travels across social.

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05The result

A founder film with weight, made for a series backed by American Express and Delta.

The piece holds at six minutes and moves across social in five vertical cuts, giving The Female Quotient and its sponsors a brand story with weight rather than a highlight reel. More than that, it shows what a founder film looks like when the subject leads and the production stays out of the way.

What we shipped
  1. Video production
  2. Multi-cam interview
  3. B-roll capture
  4. Post-production
  5. Social cutdowns

Thank you to Patrice for opening the doors, and to The Female Quotient for trusting us with the story.

Website
  • Raised Media Co.Video Production Agency
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