Cecchi's, a historic West Village restaurant, opened with three murals by the artist Jean Pierre. We produced the artist film that tells the story behind them, capturing Jean Pierre in his studio in his own words, and designed the restaurant's logo.
Tell the story behind Cecchi's murals in a way that lives well beyond the walls.
The restaurant's three murals carry a rich theme, but a painting can't explain itself. We were brought in to capture the artist and the meaning behind the work, and to give Cecchi's a brand mark to match.
The art was finished. The story behind it lived only on the walls.
A mural is fixed and silent. It holds a theme but can't tell you why it exists, and it can't travel past the room it's painted in. Cecchi's needed the meaning, and the maker, in a format that works on the site, on social, and for years.
We put the artist on camera, in his own studio, in his own words.
Rather than narrate over the murals, we let Jean Pierre carry the film. His background, his inspirations in the Metropolitan Museum and the Frick Collection, and the thinking behind the work, filmed journalistically and cut around his strongest soundbites. Our creative lead, Hannah, designed Cecchi's logo, so the brand and the story came from the same place.
