We change something on this site most weeks. New pages, new tools, new writing, and a few things that just make it better to use. This is the running list, newest first, with why we bothered. If you check back, there'll be more.
Every site has a search box. Type a word, get a list of blue links, go hunting. Ours does something different, and it's the biggest thing we've built here.
Ask it what you're working on. A fashion show, a product launch, a recruiting video. It reads across everything we've ever put on this site, the case studies, the photography, the video, The Dailies posts, the research reports, and the service pages behind all of it. Then it builds you a page. One page, made for your question, with the work at the top and the writing and research that goes with it underneath.
We built it this way because the old way is insulting. You came here with one thing on your mind and the site made you click through four sections to assemble the answer yourself. If you're planning a runway show, you shouldn't have to find the runway case study, then go find the fashion post, then go find the research on fashion video, and hold all three in your head. That's our job.
It's honest about what it finds, too. If there are only two real matches it says so instead of padding the page. When it pulls something adjacent to fill out a section, it tells you it's adjacent. Almost done, and it's coming to every page on the site.
Right now, working with us means a thread. Your proposal is in one email, your invoice is in another, the schedule is somewhere further up, and the files come at the end. It works, but it makes you the filing system.
The portal puts all of it in one place you can log into. Proposal, invoices, project status, files, the lot. Designed and approved, building after search.
We stopped sending a PDF. The whole pitch is a page now, at /pitch-deck, and it opens on a phone without downloading anything.
A deck attachment is a file somebody has to go find again later. A link is not. It also means the version you are looking at is always the current one, which is never true of something sitting in an inbox.
We rebuilt every video on the site to load light without giving up the picture. About 2.3GB of footage down to roughly 530MB across the whole thing.
Here's why it mattered. A production company's site is mostly video, which means it's the heaviest kind of site there is, and half of you are opening it on a phone somewhere with bad signal. A page that takes eight seconds to show you anything isn't a portfolio, it's a waiting room. Our read is that this is the single biggest thing we've done for how the site actually feels to use.
Hover a face on the homepage and you get a line about who they are.
We're small, and that's the point of us. You're not hiring a logo, you're hiring four or five people who will be in the room. Seemed strange to keep them anonymous.
Fourteen pages got their own custom preview image, so a link to our work shows up as an actual image instead of a grey box.
Most of how our work travels is somebody dropping a link in a Slack thread or a text. That preview is the first thing their team sees. It should look like we made it.
Our writing moved onto the same design as the rest of the site. Same type, same spacing, same black and white, at /the-dailies.
It had been running on the old look for months, which made reading a post feel like you had left the site and gone somewhere else.
We write and build sites now, not just shoot for them, so we put out a set of guides on how we approach it and gave them a home on the site.
The reason to read them isn't that we wrote them. It's that most of what's online about site design is written by people selling templates. These are written by people who have to make the thing work on a deadline, for a client who has an opinion.
Website and landing page design is a service on the site, at /website-design-for-brands, with sample pages you can click through.
We kept getting asked to shoot for a site somebody else was building, then watching the footage end up in a template that fought it. It is one job, so we started doing the whole job.
Rearranged the service pages so what you came for is closer to the top.
We were doing the thing where you explain your philosophy before you tell someone what you do. Nobody reads that far. Now the work and the scope come first and the thinking comes after.
Logo rules, colors, type, the whole system, out in the open at /brand-guidelines.
Every client, every partner agency, and every printer eventually asks for this, and it used to be an email with a zip attached. Now it's a link that's always current. If you work with us, you never have to ask.
Eleven pages redone for mobile, line by line. Type sizes, spacing, tap targets.
Most of you are reading this on a phone. A site built on a desktop by people looking at a desktop tends to forget that.
A new page for the executive storytelling work.
It kept getting explained on calls because it didn't look like anything else we offer. It isn't a campaign shoot and it isn't a corporate interview. Now there's a page that says what it is, who it's for, and what you get.
Financial services video and event recap video, added to the research library.
Two of the most common questions we get, answered properly, with the sources shown.
Launched /research with eight original reports.
This one matters to us. The industry runs on stats that trace back to a blog quoting another blog, and everybody repeats them because they're convenient. These are researched and written in house, every number traced to where it came from, and when the evidence cuts against the argument we print that too. Use them whether or not you ever hire us.
A page for the part of a project that happens before anything gets scheduled.
It's where the good decisions get made and it's the part nobody shows you. So we showed it.
We rebuilt /work as a screening room. One project at a time, at full size, with a quick view that opens the details without taking you off the page.
A grid of small thumbnails asks you to judge a shoot from a postage stamp. The work is the whole argument, so it gets the whole screen.
Get a real number on the pricing page without emailing anyone.
Most production companies won't publish a price at all, which means you have to book a discovery call to find out whether you can afford the discovery call. We'd rather you know before you ever talk to us. If the number doesn't work, no hard feelings, and you got your afternoon back.
Discounts we have with the people we buy from, opened up to the people we work with. Gear rentals, post studio time and travel, each on its own page at /raised-perks.
We book this stuff constantly, so we have rates. Passing them on costs us nothing and saves you real money.
Every project earns its closing frame. Ready to roll on the next one?
Start a project→We reply within one business hour, weekdays.
Every project earns its closing frame. Ready to roll on the next one?
Start a project→We reply within one business hour, weekdays.