What we've been building

We rebuilt every video on the site to load light without giving up the picture. About 2.3GB of footage down to roughly 530MB across the whole thing.

Here's why it mattered. A production company's site is mostly video, which means it's the heaviest kind of site there is, and half of you are opening it on a phone somewhere with bad signal. A page that takes eight seconds to show you anything isn't a portfolio, it's a waiting room. Our read is that this is the single biggest thing we've done for how the site actually feels to use.

Hover a face on the homepage and you get a line about who they are.

We're small, and that's the point of us. You're not hiring a logo, you're hiring four or five people who will be in the room. Seemed strange to keep them anonymous.

Fourteen pages got their own custom preview image, so a link to our work shows up as an actual image instead of a grey box.

Most of how our work travels is somebody dropping a link in a Slack thread or a text. That preview is the first thing their team sees. It should look like we made it.

We write and build sites now, not just shoot for them, so we put out a set of guides on how we approach it and gave them a home on the site.

The reason to read them isn't that we wrote them. It's that most of what's online about site design is written by people selling templates. These are written by people who have to make the thing work on a deadline, for a client who has an opinion.

Rearranged the service pages so what you came for is closer to the top.

We were doing the thing where you explain your philosophy before you tell someone what you do. Nobody reads that far. Now the work and the scope come first and the thinking comes after.

Logo rules, colors, type, the whole system, out in the open at /brand-guidelines.

Every client, every partner agency, and every printer eventually asks for this, and it used to be an email with a zip attached. Now it's a link that's always current. If you work with us, you never have to ask.

Eleven pages redone for mobile, line by line. Type sizes, spacing, tap targets.

Most of you are reading this on a phone. A site built on a desktop by people looking at a desktop tends to forget that.

Financial services video and event recap video, added to the research library.

Two of the most common questions we get, answered properly, with the sources shown.

A page for the part of a project that happens before anything gets scheduled.

It's where the good decisions get made and it's the part nobody shows you. So we showed it.

We rebuilt /work as a screening room. One project at a time, at full size, with a quick view that opens the details without taking you off the page.

A grid of small thumbnails asks you to judge a shoot from a postage stamp. The work is the whole argument, so it gets the whole screen.

Get a real number on the pricing page without emailing anyone.

Most production companies won't publish a price at all, which means you have to book a discovery call to find out whether you can afford the discovery call. We'd rather you know before you ever talk to us. If the number doesn't work, no hard feelings, and you got your afternoon back.