Video Production
Every agency shows you what they made for someone else. We built a tool that shows you what we'd make for you. It's called The First Idea. It's free, and the full concept arrives within one business day.
Video Production
Every agency shows you what they made for someone else. We built a tool that shows you what we'd make for you. It's called The First Idea. It's free, and the full concept arrives within one business day.

Here's the strange thing about hiring a creative team. You want a creative concept for your brand, something built for you, and every site just hands you a portfolio, a wall of work made for other companies, and leaves you to guess how any of it applies. You're buying off someone else's brief.
So we flipped it.
The First Idea is a free tool on our site. Answer three short questions about your brand, and in about twelve seconds a real creative concept for your brand shows up on screen. Then, within one business day, our team sends the full version: three concepts, a visual direction, real numbers, a clear next step. Yours to keep whether you hire us or not.
Not a quote. A pitch.

Every agency website is a museum. Look what we made for them. Look what we made for someone in your industry, sort of. It puts the work of imagining the fit on you, at the moment you have the least to go on.
And yeah, ours is a museum too. Scroll our work page and you'll find the same wall of other people's projects. We follow the formula like everyone else, because the formula works. But we didn't get into this to be like everyone else. We love the work. We'd just rather the whole thing be more interesting, for you and for the industry. So we built the one exhibit that's about you.
Here's the fun part, and I mean it: if you like the concept, take it. Use it. You don't have to hire us. It's yours. Most companies would never put that in writing.
There's a selfish reason too. The best signal a brand gets about a creative partner is the quality of its thinking, early. Most agencies make you wait weeks and put down a deposit to see any of it. We'd rather show our taste up front and let the work make the argument.

Three steps, about two minutes. You give us your brand and industry, what you want to make, and a rough budget if you have one. Hit submit, and a first pass builds while you wait: a logline, a format, a direction, and a budget range.
Here's the nerdy part. That first pass is drafted against our own database of past work. We don't just keep the footage. We're the type to keep detailed notes on every job we've done, hundreds of them, corporate videos, events, fashion shows, brand activations, commercial photography. So the idea you get is grounded in things we've really made, not something a chatbot guessed at.

That budget range isn't a guess either. We put our prices on the internet, which almost nobody here does: projects start at $4,000, most fall between $8,000 and $25,000, the biggest run past $40,000. The whole list is on our pricing page.
The first pass is quick and rough on purpose. The real one comes from our team. Within one business day, we send the full treatment as a private page you can forward to whoever signs off, built to sell the project inside your company. Our creative director signs every one before it goes out. No drip campaign after. One note from me, and the ideas are yours.
You could. And you'd get an idea nobody is accountable for.
Ask a chatbot for a campaign and it hands you something that sounds right and evaporates the second you try to make it real. No crew. No price. Nobody who shows up on the day and pulls it off. Every concept from The First Idea is grounded in what we've made, priced with our real rates, and signed before it reaches you. Same reason we're glad the fake-human era is getting a warning label.
You could ask AI for ideas. You can't ask it to show up with a crew.

A portfolio tells you what a company did for other people. The First Idea tells you what we'd do for you, in your words, before you spend anything.
Answer three questions and see the idea.
Not a quote. A pitch.