corporate-events
video-production
editing
commercial-photography
Project Type
Video Production | Photography
Deliverables
Video Production Photography Event Coverage Post-Production
Full video and photography coverage of a NYSE closing bell ceremony. The angles the house photographer doesn't bother with.
The bell rings at 4:00 PM. Ready or not.
Brief
Challenge
Solution
Started shooting hours before the bell. Stayed long after.
Embedded with the YouXin team from the second they walked into the building. The preparation, the walk through the halls, the faces on the platform before anything happened. By the time the bell rang we'd already been shooting for hours. Multi-camera setup for the ceremony itself. Wide shots for grandeur, tight shots for emotion, angles the house photographer doesn't bother with. After the bell, we stayed. Team celebrations, handshakes, the moment where everyone finally breathes.
Stats
NYSE's photos showed they rang the bell. Ours showed why it mattered.
Final package ran on investor relations, social channels, and internal comms. The official NYSE photos ended up exactly where they always end up. Ours ended up everywhere else. The preparation, the emotion, the story that investors and employees actually want to see. That's the difference between having a photographer at your event and having a production team that understands the moment.
Thank you.
To the YouXin team for understanding that the bell is 60 seconds but the story is everything else. And for trusting us inside the NYSE, which honestly still feels surreal every time we walk in there.
