Documentary-style brand content, artist campaigns, and corporate announcements for a music-tech platform backing independent artists.
Scaling fast with no content to match.
Duetti invests in independent artist catalogs and lets them keep ownership. Record label muscle without the record label catch. They needed someone who could shoot a major funding announcement in Nashville one week and document a Times Square billboard the next. Content for finance executives and independent artists in the same week. (Those are not the same people.) Fast timelines, high stakes, and if anything looked corporate, it was wrong.
Two audiences, two cities, zero room for anything generic.
The content had to live in two worlds without choosing a side. Too corporate and artists tune out. Too music-video and investors don't take it seriously. Every project needed a different approach but the same level of quality. Funding announcements, Times Square billboard documentation with same-day delivery, artist highlight reels, social campaigns. All running on tight timelines with a client moving faster than most production teams can keep up with.
Built from the ground up. Nashville studios to Times Square sidewalks.
First project was a documentary-style shoot in Nashville. Artists, leadership interviews, theatrical lighting, custom color palettes, heavy sound design. Hero sizzle, Instagram cuts, story versions, full b-roll library. Five weeks from concept to delivery. Then Duetti called again. And again. Times Square billboard coverage with same-day turnaround. Artist reels. Social campaigns. Every frame put the artists front and center. Duetti as the engine behind them.
