Video, photography, and brand content for a music-tech platform across Nashville and New York. One shoot turned into a partnership that hasn't stopped.
Video, photography, and brand content for a music-tech platform across Nashville and New York. One shoot turned into a partnership that hasn't stopped.

Record Label Energy. Independent Soul.

Record Label Energy. Independent Soul.

Nashville on Tuesday. Times Square on Thursday.
Nashville on Tuesday. Times Square on Thursday.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.

commercial-photography

branding

video-production

editing

social-media

Logo
Record Label Energy. Independent Soul.
Record Label Energy. Independent Soul.
Record Label Energy. Independent Soul.

Project Type

Video Production

Deliverables

Video Production Photography Brand Content Social & Digital Content Post-Production

Documentary-style brand content, artist campaigns, and corporate announcements for a music-tech platform backing independent artists.

Nashville on Tuesday. Times Square on Thursday.

Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.

Brief

Scaling fast with no content to match.

Duetti invests in independent artist catalogs and lets them keep ownership. Record label muscle without the record label catch. They needed someone who could shoot a major funding announcement in Nashville one week and document a Times Square billboard the next. Content for finance executives and independent artists in the same week. (Those are not the same people.) Fast timelines, high stakes, and if anything looked corporate, it was wrong.

Scaling fast with no content to match.

Duetti invests in independent artist catalogs and lets them keep ownership. Record label muscle without the record label catch. They needed someone who could shoot a major funding announcement in Nashville one week and document a Times Square billboard the next. Content for finance executives and independent artists in the same week. (Those are not the same people.) Fast timelines, high stakes, and if anything looked corporate, it was wrong.

Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.

Challenge

Two audiences, two cities, zero room for anything generic.

The content had to live in two worlds without choosing a side. Too corporate and artists tune out. Too music-video and investors don't take it seriously. Every project needed a different approach but the same level of quality. Funding announcements, Times Square billboard documentation with same-day delivery, artist highlight reels, social campaigns. All running on tight timelines with a client moving faster than most production teams can keep up with.

Two audiences, two cities, zero room for anything generic.

The content had to live in two worlds without choosing a side. Too corporate and artists tune out. Too music-video and investors don't take it seriously. Every project needed a different approach but the same level of quality. Funding announcements, Times Square billboard documentation with same-day delivery, artist highlight reels, social campaigns. All running on tight timelines with a client moving faster than most production teams can keep up with.

Solution

Built from the ground up. Nashville studios to Times Square sidewalks.

First project was a documentary-style shoot in Nashville. Artists, leadership interviews, theatrical lighting, custom color palettes, heavy sound design. Hero sizzle, Instagram cuts, story versions, full b-roll library. Five weeks from concept to delivery. Then Duetti called again. And again. Times Square billboard coverage with same-day turnaround. Artist reels. Social campaigns. Every frame put the artists front and center. Duetti as the engine behind them.

Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
Duetti x Raised Media Co - Brand Activation Video Production and photogrpahy NYC - Raised Media Co.
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Stats

They stopped briefing us from scratch after project one.

What started as a single production turned into an ongoing relationship across two cities. We already knew the tone, the audience, the visual language. The scope keeps changing but the crew hasn't. Twenty-plus projects in and they still call us first. That's not loyalty. That's the work doing what it's supposed to do.

20+

Projects and counting

//001

20+

Projects and counting

//001

5 wks

Concept to delivery, first project

//002

5 wks

Concept to delivery, first project

//002

1

Times briefed from scratch

//003

1

Times briefed from scratch

//003

3 cities

New York, Nashville, Austin

//004

3 cities

New York, Nashville, Austin

//004

Abstract close-up of smooth white and black layered surface.

Thank you.


To the Duetti team for turning one shoot into twenty-plus and counting. You let us into your world and trusted us to make it look the way it should. That first call changed everything.

Raised Media Co.

Production Agency

Raised Media Co.

Production Agency

Raised Media Co.

Production Agency

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