Production team for the inaugural Blue Note Jazz Festival in Napa Valley. Asked back for year two before the first one was over.
Production team for the inaugural Blue Note Jazz Festival in Napa Valley. Asked back for year two before the first one was over.

Be Everywhere. Miss Nothing.

Be Everywhere. Miss Nothing.

Robert Glasper, Snoop Dogg, Nas, Mary J. Blige, Chance the Rapper. Multiple stages. One crew
Robert Glasper, Snoop Dogg, Nas, Mary J. Blige, Chance the Rapper. Multiple stages. One crew
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.

video-production

branding

editing

social-media

commercial-photography

live-events

Logo
Be Everywhere. Miss Nothing.
Be Everywhere. Miss Nothing.
Be Everywhere. Miss Nothing.

Project Type

Festival Video Production and Photography

Deliverables

Video Production Photography Social Content Post-Production

Multi-stage festival coverage, artist interviews, and same-day social content across two years of one of music's biggest outdoor events.

Robert Glasper, Snoop Dogg, Nas, Mary J. Blige, Chance the Rapper. Multiple stages. One crew

live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.

Brief

Three days of live music. Every artist expects coverage.

Blue Note launched its first-ever festival in Napa Valley. Robert Glasper, Mary J. Blige, Nas, Snoop Dogg, Chance the Rapper, Dinner Party, Terrace Martin, and more. Multiple stages, back-to-back performances, no breaks. They needed content hitting social feeds while people were still in the crowd. Photography rolling out in real time. Video that made everyone who wasn't there regret it. The real job was selling next year's tickets before this year's festival was over.

Three days of live music. Every artist expects coverage.

Blue Note launched its first-ever festival in Napa Valley. Robert Glasper, Mary J. Blige, Nas, Snoop Dogg, Chance the Rapper, Dinner Party, Terrace Martin, and more. Multiple stages, back-to-back performances, no breaks. They needed content hitting social feeds while people were still in the crowd. Photography rolling out in real time. Video that made everyone who wasn't there regret it. The real job was selling next year's tickets before this year's festival was over.

live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.

Challenge

Simultaneous stages, overlapping sets, zero downtime.

Festival content has a short shelf life if you treat it like event coverage. Every artist expects their set to be captured like they're the headliner. Social cuts need to go out same day while the energy is still real. Photography has to run from soundcheck to final bow without missing a set. And all of it needs to feel like you were standing right there, not watching a recap two weeks later.

Simultaneous stages, overlapping sets, zero downtime.

Festival content has a short shelf life if you treat it like event coverage. Every artist expects their set to be captured like they're the headliner. Social cuts need to go out same day while the energy is still real. Photography has to run from soundcheck to final bow without missing a set. And all of it needs to feel like you were standing right there, not watching a recap two weeks later.

Solution

Embedded for the full run. Every stage, every set, every moment.

Multi-camera coverage across every stage. Sit-down interview with Robert Glasper. Behind-the-scenes footage the audience never sees. Crowd shots that captured energy you can't fake. Social cuts went live same day. Photography covered everything from soundcheck to the final bow. The recap video from year one became the trailer for year two. We planned it that way.

live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
live event video production nyc - Raised Media Co.
Logo

Stats

Year one sold year two. That was the job.

The festival grew. So did the scope. The production team stayed the same. Content from year one helped sell year two before anyone had to run an ad campaign. Bigger lineup, more stages, same crew. By the time the last set ended year one, they'd already asked us back.

30+

Artists across both years

//001

30+

Artists across both years

//001

200+

Hours of raw footage (and counting)

//002

200+

Hours of raw footage (and counting)

//002

7

Sunburns on crew

//003

7

Sunburns on crew

//003

//004

//004

Abstract close-up of smooth white and black layered surface.

Thank you.


To the Blue Note team for trusting us with the inaugural run and then handing us the keys again for year two. Napa Valley in August with that lineup.. worst office in the world.

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

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