Multi-stage festival coverage, artist interviews, and same-day social content across two years of one of music's biggest outdoor events.
Three days of live music. Every artist expects coverage.
Blue Note launched its first-ever festival in Napa Valley. Robert Glasper, Mary J. Blige, Nas, Snoop Dogg, Chance the Rapper, Dinner Party, Terrace Martin, and more. Multiple stages, back-to-back performances, no breaks. They needed content hitting social feeds while people were still in the crowd. Photography rolling out in real time. Video that made everyone who wasn't there regret it. The real job was selling next year's tickets before this year's festival was over.
Simultaneous stages, overlapping sets, zero downtime.
Festival content has a short shelf life if you treat it like event coverage. Every artist expects their set to be captured like they're the headliner. Social cuts need to go out same day while the energy is still real. Photography has to run from soundcheck to final bow without missing a set. And all of it needs to feel like you were standing right there, not watching a recap two weeks later.
Embedded for the full run. Every stage, every set, every moment.
Multi-camera coverage across every stage. Sit-down interview with Robert Glasper. Behind-the-scenes footage the audience never sees. Crowd shots that captured energy you can't fake. Social cuts went live same day. Photography covered everything from soundcheck to the final bow. The recap video from year one became the trailer for year two. We planned it that way.
