Canali - Event coverage for one of Italy's most iconic luxury houses. A 90th anniversary celebration and the grand opening of their flagship store on Madison Avenue. Two events, two briefs, same standard.

Event coverage for one of Italy's most iconic luxury houses. A 90th anniversary celebration and the grand opening of their flagship store on Madison Avenue. Two events, two briefs, same standard.

Nine Decades. One Night. No Pressure.

Finished content before the guests finished their drinks.

video-production

social-media

live-events

commercial-photography

editing

Nine Decades. One Night. No Pressure.

Visit Site

Project Type

Fashion, Luxury, Event Coverage, Agency Partnership

Deliverables

Video Production Photography Post-Production Event Coverage

Luxury event production for a 90th anniversary celebration in partnership with Purple PR and a flagship store grand opening on Madison Avenue, with deliverables coordinated across New York and Italy.

Finished content before the guests finished their drinks.

Brief

Two events. Two teams waiting on deliverables. One here, one in Italy.

Purple PR brought us in for the 90th anniversary experience. An Italian luxury house doesn't celebrate nine decades with a cocktail hour. They built an immersive brand installation that needed content for three audiences on three timelines: media outlets before the event ended, social while influencers were still in the room, and archival footage polished enough to live in Canali's brand story permanently. The Madison Avenue flagship opening was a different production with the same pressure. Both with global teams expecting assets fast enough to share across channels while the events were still fresh.

Two events. Two teams waiting on deliverables. One here, one in Italy.

Challenge

Luxury standards, live delivery, two time zones.

Every frame had to feel as premium as the label. Cinema cameras for the brand film, photography that could run in any major publication, live interviews with key guests. Nothing could look rushed even though everything was happening at once. Post-production had to happen on-site for the anniversary. And Canali's team in Italy needed assets for both events before their next business day started.

Luxury standards, live delivery, two time zones.

Solution

On-site editing while the events were still going.

For the anniversary we ran a hybrid crew. Cinema cameras for the brand film. Photography for press. Live interviews with key guests. Post-production set up on-site, editing and color grading while the event was still happening. By closing remarks, media outlets already had footage. Social cuts went live while influencers were still posting their own. The flagship opening got the same treatment. Full video and photography coverage. Deliverables coordinated across time zones so Italy had assets in hand before their morning meetings.

Event video production services NYC - Raised Media Co.black and white photo of a person in motion captured in soft blur on white background.

Stats

Media had our footage before guests had their coats.

Next morning Purple PR wasn't waiting on assets. They were fielding requests for additional footage because everyone had already seen how good it looked. Canali's Italy team had everything before their morning meetings. One night, one event, and Canali walked away with a full content library that balanced nine decades of heritage with content that works right now. The flagship opening added a second library just as polished.

2 Events

Events, anniversary and flagship

//001

2 Events

Events, anniversary and flagship

//001

2

Time zones served overnight

//002

2

Time zones served overnight

//002

90

Years of heritage in one content library

//003

90

Years of heritage in one content library

//003

0

Minutes Purple PR waited for assets

//004

0

Minutes Purple PR waited for assets

//004

Abstract close-up of smooth white and black layered surface.

Thank you.

To the Canali team in New York and Italy, and to Purple PR for bringing us into the room for a brand that's been doing this since before any of us were born. Ninety years of heritage and they trusted us with one night to capture it. No pressure at all.

Raised Media Co.

Production Agency

Raised Media Co.

Production Agency

Raised Media Co.

Production Agency

Be Everywhere. Miss Nothing.

Festival Video Production and Photography

Record Label Energy. Independent Soul.

Video Production

Fashion, Philanthropy, and Everywhere In Between.

Agency Partnership

nonprofit video production agency nyc - Raised Media Co.

Invisible Is The Whole Skill.

Behind-the-Scenes Photography

BTS photography for TV Shows - Raised Media Co.

Release date

Be Everywhere. Miss Nothing.

Three days of live music. Every artist expects coverage.

Festival Video Production and Photography

Release date

Record Label Energy. Independent Soul.

Scaling fast with no content to match.

Video Production

Release date

Fashion, Philanthropy, and Everywhere In Between.

Their calendar looks like three different organizations running at once.

Agency Partnership

Release date

Invisible Is The Whole Skill.

Reality TV reunion shows are controlled chaos. The photos have to match.

Behind-the-Scenes Photography

Be Everywhere. Miss Nothing.

Festival Video Production and Photography

Record Label Energy. Independent Soul.

Video Production

Fashion, Philanthropy, and Everywhere In Between.

Agency Partnership

Invisible Is The Whole Skill.

Behind-the-Scenes Photography

Event coverage for one of Italy's most iconic luxury houses. A 90th anniversary celebration and the grand opening of their flagship store on Madison Avenue. Two events, two briefs, same standard.

Event coverage for one of Italy's most iconic luxury houses. A 90th anniversary celebration and the grand opening of their flagship store on Madison Avenue. Two events, two briefs, same standard.

Nine Decades. One Night. No Pressure.

Nine Decades. One Night. No Pressure.

Finished content before the guests finished their drinks.

Finished content before the guests finished their drinks.

Nine Decades. One Night. No Pressure.

Nine Decades. One Night. No Pressure.

Nine Decades. One Night. No Pressure.

Luxury event production for a 90th anniversary celebration in partnership with Purple PR and a flagship store grand opening on Madison Avenue, with deliverables coordinated across New York and Italy.

Brief

Two events. Two teams waiting on deliverables. One here, one in Italy.

Two events. Two teams waiting on deliverables. One here, one in Italy.

Challenge

Luxury standards, live delivery, two time zones.

Luxury standards, live delivery, two time zones.

Solution

On-site editing while the events were still going.

Stats

Media had our footage before guests had their coats.

2 Events

2 Events

2

2

90

90

0

0

Thank you.

Raised Media Co.

Raised Media Co.

Raised Media Co.

more projects

more projects

Be Everywhere. Miss Nothing.

Record Label Energy. Independent Soul.

Fashion, Philanthropy, and Everywhere In Between.

Invisible Is The Whole Skill.

Be Everywhere. Miss Nothing.

Record Label Energy. Independent Soul.

Fashion, Philanthropy, and Everywhere In Between.

Invisible Is The Whole Skill.

Be Everywhere. Miss Nothing.

Record Label Energy. Independent Soul.

Fashion, Philanthropy, and Everywhere In Between.

Invisible Is The Whole Skill.