Photo and video coverage of Adanola's Ultimate Uniform campaign hitting the streets of New York through wildposting partner Man from Uncle, treated as content rather than a proof-of-placement photo.
Adanola's campaign was going up across New York. The usual ask is a clean photo of the finished wall. We treated it as content, not a receipt.
Man from Uncle handled the wildposting, papering the city with Adanola's Ultimate Uniform campaign as the brand pushes into the US market. Rather than a flat proof-of-placement image, we set out to capture the install itself, the craft, the hands, and the New York the posters were landing in.
Turn proof of placement into something people want to watch.
Wildposting documentation usually stops at a photo of the finished wall, useful for the client and forgettable for everyone else. The campaign deserved more than that. The work was covering the install across multiple sites on the street's clock, then making a raw process feel as considered as the campaign itself.
Film the process, not just the poster.
We covered the paste-up as it happened, brushes and glue and neon gloves smoothing Adanola across weathered brick. We leaned into the contrast, a polished fashion campaign meeting real New York texture of graffiti, sun, and concrete. We captured stills and motion from the same install, so the campaign came away with a photo set and an edited film, both built to travel on social as proof the city was covered.
