Multi-format production spanning luxury galas, UN panel discussions, designer interviews, Chinese New Year fashion shows, and global brand collaborations.
Their calendar looks like three different organizations running at once.
FICFF operates where fashion, philanthropy, and global advocacy overlap. A Chinese New Year spring gala fashion show at Gotham Hall one week. A panel discussion at the United Nations the next. A Pirelli collaboration the week after that. Every event has different stakeholders, different audiences, and different standards for what the content needs to do. They needed one production team that could move between a runway show at Cipriani, a formal panel at the UN, and a sit-down with a fashion designer without dropping the ball.
Every event plays by different rules. We learned them all.
A gala at Gotham Hall means capturing the runway, the room, the energy of a fundraising event where every shot has to serve both the designers on the runway and the donors in the seats. Cipriani carries its own visual standard. UN panel discussions are a different production entirely. Formal, institutional, content that has to feel credible enough for global distribution. Designer interviews need to feel intimate and editorial. Pirelli collaborations carry the weight of one of the most iconic brands in the world.
Chinese New Year at Gotham Hall. The UN by Monday. Pirelli by Friday.
Chinese New Year spring gala at Gotham Hall. Full runway coverage, event photography, same-day social content. Then Cipriani for another production with the same turnaround expectations. Designer interviews shot editorially between events. Every deliverable matched the venue it came from. At the United Nations, we covered panel discussions on sustainability and fashion's role in global development. Different tone, different pacing, different audience. Then pivoted to producing content alongside Pirelli, where the standard is exactly as high as you'd expect from a brand that treats its calendar like fine art.
