Photo and video coverage of Duetti's Indie Week on the rooftop at Somewhere Nowhere, built for social and for a promo that brings their artists to New York.
Indie Week needed to feel like a place you had to be.
Duetti backs independent artists, and Indie Week was their invitation to New York. One night on the rooftop at Somewhere Nowhere. A pool, a DJ, a skyline, and a city deep in playoff fever. They needed content that captured the energy in the room and a promo that would make every artist who wasn't there wish they were.
Catch a night that only happens once.
Rooftop events move fast and the light changes by the minute. The room was full of personalities, the energy was high, and none of it was going to wait. Duetti needed two things from the same night: photos with the attitude of a music video, and a recap that moved as fast as the party did. All of it had to feel like Duetti and make the next one impossible to skip.
We treated every artist like the headliner. Because they were
We worked the room in an in-your-face, music-video style: close, bold, personality first. The photos put faces and energy front and center. The recap cut quick, matched the pace of the night, and carried the rooftop, the pool, the DJ, and the skyline into one piece you could feel. Then we built a promo Duetti could send their artists, the kind that makes New York look like the only place to be. Photos by the amazing Emma Brawley
