Indie Week. Rooftop Energy.
Indie Week. Rooftop Energy.

Indie Music Week

Indie Music Week

A rooftop pool, a DJ, and a city in playoff fever.
A rooftop pool, a DJ, and a city in playoff fever.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.

video-production

commercial-photography

editing

social-media

Indie Music Week
Indie Music Week
Indie Music Week

Project Type

Event Coverage

Deliverables

Event Photography Recap Video Promo Video Social Content Post-Production

Photo and video coverage of Duetti's Indie Week on the rooftop at Somewhere Nowhere, built for social and for a promo that brings their artists to New York.

A rooftop pool, a DJ, and a city in playoff fever.

Indie Week needed to feel like a place you had to be.

Duetti backs independent artists, and Indie Week was their invitation to New York. One night on the rooftop at Somewhere Nowhere. A pool, a DJ, a skyline, and a city deep in playoff fever. They needed content that captured the energy in the room and a promo that would make every artist who wasn't there wish they were.

Indie Week needed to feel like a place you had to be.

Duetti backs independent artists, and Indie Week was their invitation to New York. One night on the rooftop at Somewhere Nowhere. A pool, a DJ, a skyline, and a city deep in playoff fever. They needed content that captured the energy in the room and a promo that would make every artist who wasn't there wish they were.

event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.

Challenge

Catch a night that only happens once.

Rooftop events move fast and the light changes by the minute. The room was full of personalities, the energy was high, and none of it was going to wait. Duetti needed two things from the same night: photos with the attitude of a music video, and a recap that moved as fast as the party did. All of it had to feel like Duetti and make the next one impossible to skip.

Catch a night that only happens once.

Rooftop events move fast and the light changes by the minute. The room was full of personalities, the energy was high, and none of it was going to wait. Duetti needed two things from the same night: photos with the attitude of a music video, and a recap that moved as fast as the party did. All of it had to feel like Duetti and make the next one impossible to skip.

Solution

We worked the room in an in-your-face, music-video style: close, bold, personality first. The photos put faces and energy front and center. The recap cut quick, matched the pace of the night, and carried the rooftop, the pool, the DJ, and the skyline into one piece you could feel. Then we built a promo Duetti could send their artists, the kind that makes New York look like the only place to be. Photos by the amazing Emma Brawley

We treated every artist like the headliner. Because they were
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.
event photo and video company nyc - Raised Media Co.

Stats

A night you could feel, even if you missed it.

Duetti walked away with a full content library from one night: bold photography for social, a recap that captured the energy, and a promo built to bring their next artists to the city. Another project in a partnership that keeps going, because the work keeps doing its job.

1

Night, a full content library

//001

1

Night, a full content library

//001

3

Deliverables: photos, recap, promo

//002

3

Deliverables: photos, recap, promo

//002

50+

Artists in the room

//003

50+

Artists in the room

//003

1

AMAZING 4th quarter comeback by the Knicks!

//004

1

AMAZING 4th quarter comeback by the Knicks!

//004

Abstract close-up of smooth white and black layered surface.

Thank you.


To the Duetti team for trusting us with another one. Indie Week only happened once, and you let us make sure it lasts a lot longer than that. Here's to the next.

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

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RAISED MEDIA

RAISED MEDIA