A three-day NYFW activation and edited film for Jane Wade's SS26 collection The Fulfillment, produced with Lingo, the show that styled a consumer biosensor on the runway for the first time.
ane Wade was about to put a biosensor on the NYFW runway. It needed to be captured like the moment it was.
For her SS26 collection The Fulfillment, designer Jane Wade turned a warehouse basement into a meditation on labor and workwear, a body always clocked in. In partnership with Lingo, she styled Abbott's biosensor into the looks, a first for a consumer wearable at New York Fashion Week. We covered the whole activation across three days, the studio interview, the VIP dinner, and the runway, then cut it into a film.
Cover three days and a runway with one story to tell.
An activation this size spreads across days, rooms, and a fast-moving runway, and the tech angle is easy to miss if you are not looking for it. We had to catch the concept, the clothes, the Lingo sensor on the models, and the energy of the room, then find the through line that ties an interview, a dinner, and a show into one piece.
Roam light, cover everything, cut it into one film.
We worked the studio interview, the VIP dinner, and the runway as roaming operators, staying close to Jane directing backstage and the models carrying the Lingo sensor down the runway. Then we edited it into a film that reads as one story, the concept up front and the show as the payoff, with the tech woven in rather than bolted on.
