Spring Festival Gala - VIDEO INTERVIEW PRODUCTION NYC - RAISED MEDIA CO.jpg
Case study · FICFF

The icon, before she was the icon.

A two-camera interview with fashion icon Maye Musk and host Abigail Posner on her upbringing and life in fashion, produced with FICFF at Gotham Hall.

A two-camera interview with model Maye Musk and host Abigail Posner on her upbringing and decades in fashion, produced with FICFF as part of its Chinese New Year gala at Gotham Hall.

01The film
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Spring Festival Gala - VIDEO INTERVIEW PRODUCTION NYC - RAISED MEDIA CO.jpg
FICFF · Fashion
02The brief

FICFF wanted a fashion icon's story captured with the polish it deserved.

As part of its Chinese New Year gala at Gotham Hall, FICFF sat model Maye Musk down with host Abigail Posner for a conversation about her upbringing and her decades in fashion. We produced the interview as its own piece inside the larger event.

Fashion Interview Video Produciton Agency NYC - Raised Media Co
03The challenge

Build a clean interview inside a live gala.

A gala floor is not an interview set. We needed a controlled two-camera look with proper lighting for a marquee guest, carved out of an event with its own noise, schedule, and light. The goal was a considered sit-down, not a grab on the gala floor.

maye musk video produciton interview - Raised Media Co.
04The solution

Two cameras, controlled light, a finished cut.

We set a two-camera interview with our own lighting so Maye and Abigail read clean and cinematic against the Gotham Hall setting. We captured the full conversation and edited it into a finished piece, keeping the focus on Maye's story and the ease between host and guest.

Fashion Interview Video Produciton Agency NYC - Raised Media Co
Spring Festival Gala - VIDEO INTERVIEW PRODUCTION NYC - RAISED MEDIA CO.jpg
05The result

A fashion-space interview that stands on its own.

FICFF came away with a polished interview featuring one of fashion's most recognizable figures, a piece that works as gala content and as proof of what a controlled interview setup looks like in the fashion world.

What we shipped
  1. Video production
  2. Interview
  3. Lighting
  4. Editing

Thank you to FICFF for the platform, and to Maye and Abigail for the conversation.

  • Raised Media Co.Video Production Agency, NYC
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Every project earns its closing frame. Ready to roll on the next one?

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We reply within one business hour, weekdays.