Complex Industry. Human Story.
Complex Industry. Human Story.

Revenue Integrity Redefined

Revenue Integrity Redefined

Turning revenue integrity into something you feel.
Turning revenue integrity into something you feel.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.

video-production

branding

editing

Revenue Integrity Redefined
Revenue Integrity Redefined
Revenue Integrity Redefined

Project Type

Brand Film

Deliverables

Brand Film Story & Creative Development Production Editing Sound Design

A short brand film for MDaudit's "Revenue Integrity Redefined" rebrand, developed with their team from story to final mix.

Turning revenue integrity into something you feel.

Revenue integrity isn't an easy thing to feel.

MDaudit builds the software that keeps healthcare billing honest, compliant, and whole. Important work, and not the kind that makes for an obvious brand film. They were rebranding around a bigger idea: that revenue integrity is really about people, the professionals and the patients who depend on the system. They needed a film that made an abstract, technical concept land as something you could feel.

Revenue integrity isn't an easy thing to feel.

MDaudit builds the software that keeps healthcare billing honest, compliant, and whole. Important work, and not the kind that makes for an obvious brand film. They were rebranding around a bigger idea: that revenue integrity is really about people, the professionals and the patients who depend on the system. They needed a film that made an abstract, technical concept land as something you could feel.

corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.

Challenge

Make the technical feel human.

The subject matter is dense. Compliance, coding, billing, risk, revenue. Get too literal and it reads like a product demo. Get too abstract and the message disappears. The film had to carry the rebrand, speak to healthcare leaders who know the industry cold, and still hit the human note at the center of it: as professionals, as patients, as people. No room to miss on tone.

Make the technical feel human.

The subject matter is dense. Compliance, coding, billing, risk, revenue. Get too literal and it reads like a product demo. Get too abstract and the message disappears. The film had to carry the rebrand, speak to healthcare leaders who know the industry cold, and still hit the human note at the center of it: as professionals, as patients, as people. No room to miss on tone.

Solution

We worked closely with the MDaudit team to find the story underneath the strategy, then built the film around it. Clean, considered visuals. A narrative that bridged risk and revenue without losing the human thread. Editing that gave a dense idea room to breathe, and sound design that gave it weight. Story, visuals, production, and post, all from one team, all tuned to a rebrand that had to feel as serious and as hopeful as the work it represents.

We led with the people. The software followed.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.
corporate brand video production agency nyc - Raised Media Co.

Stats

A rebrand with something to feel.

MDaudit launched "Revenue Integrity Redefined" with the film at the center of it: on their campaign page, in their outreach, and in front of the healthcare leaders they're built to serve. A complex idea, told in a way people connect with. Exactly what a rebrand is supposed to do.

1

Film at the center of a rebrand

//001

1

Film at the center of a rebrand

//001

4

Disciplines, one team: story, visuals, edit, sound

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4

Disciplines, one team: story, visuals, edit, sound

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1

Story to final mix, no handoffs

//003

1

Story to final mix, no handoffs

//003

0

Opportunity for a reshoot.

//004

0

Opportunity for a reshoot.

//004

Abstract close-up of smooth white and black layered surface.

Thank you.


To the MDaudit team for trusting us with a story that matters. Revenue integrity is hard to make people feel, and you let us find the human in it. Proud of this one.

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

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RAISED MEDIA

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