Multi-season coverage of New York Fashion Week. Runway shows, backstage content, a 30-minute behind-the-scenes documentary, same-day social edits. Multiple clients, one crew that already knows how Fashion Week works.
Multi-season coverage of New York Fashion Week. Runway shows, backstage content, a 30-minute behind-the-scenes documentary, same-day social edits. Multiple clients, one crew that already knows how Fashion Week works.

Seven Days. Everyone Needs Their Content First.

Seven Days. Everyone Needs Their Content First.

Hundreds of shows. One crew that makes every brand feel like the only one.
Hundreds of shows. One crew that makes every brand feel like the only one.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.

live-events

video-production

commercial-photography

editing

social-media

interviews

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Seven Days. Everyone Needs Their Content First.
Seven Days. Everyone Needs Their Content First.
Seven Days. Everyone Needs Their Content First.

Project Type

Video Production | Commercial Photography

Deliverables

Video Production Photography Livestream Production Post-Production Documentary Production

Multi-client, multi-venue Fashion Week coverage spanning runway shows, backstage content, a behind-the-scenes documentary for The Bureau Fashion Week, livestreams, and same-day social edits across multiple seasons.

Hundreds of shows. One crew that makes every brand feel like the only one.

NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.

Brief

Fashion Week doesn't wait. Neither does anyone who hires us during it.

Fashion Week isn't one event. It's hundreds of shows crammed into seven days where every brand thinks theirs is the most important. Established houses and first-time designers all need the same thing. Content that makes their show look like the only one that happened, delivered before the competition posts. On top of the runway coverage, The Bureau Fashion Week needed something nobody had done before. A 30-minute documentary showing the real chaos behind producing these shows. Not the polished version. The actual version.

Fashion Week doesn't wait. Neither does anyone who hires us during it.

Fashion Week isn't one event. It's hundreds of shows crammed into seven days where every brand thinks theirs is the most important. Established houses and first-time designers all need the same thing. Content that makes their show look like the only one that happened, delivered before the competition posts. On top of the runway coverage, The Bureau Fashion Week needed something nobody had done before. A 30-minute documentary showing the real chaos behind producing these shows. Not the polished version. The actual version.

NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.

Challenge

Multiple clients, simultaneous shows, and a documentary crew embedded in the madness.

Every PR team is convinced their designer is the priority. Multiple clients running simultaneously, all expecting the same level of attention. Same-day edits that need to be finished before anyone goes to sleep. And while all of that is happening, we had a documentary crew following The Bureau's production team through setup, rehearsals, problem-solving, and the controlled chaos that audiences never see. Runway coverage and long-form documentary production running at the same time during the busiest week in fashion.

Multiple clients, simultaneous shows, and a documentary crew embedded in the madness.

Every PR team is convinced their designer is the priority. Multiple clients running simultaneously, all expecting the same level of attention. Same-day edits that need to be finished before anyone goes to sleep. And while all of that is happening, we had a documentary crew following The Bureau's production team through setup, rehearsals, problem-solving, and the controlled chaos that audiences never see. Runway coverage and long-form documentary production running at the same time during the busiest week in fashion.

Solution

Runway content by morning. Documentary footage by night. Social cuts before anyone wakes up.

Three-camera setup at Sony Hall for a morning runway show. Across town by lunch to shoot at the United Nations. Livestreaming a presentation by evening while editors cut same-day social from the morning show. Photography at every venue. Full post-production overnight. Meanwhile the documentary crew embedded with The Bureau captured everything the audience never sees. The production meetings, the last-minute changes, the moments where everything almost falls apart and somehow doesn't. Thirty minutes of behind-the-scenes content that became one of the first documentaries to show what actually goes into making Fashion Week happen.

NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
NYFW Video Production and Photography Agency - NYC - Raised Media Co.
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Stats

By season two they were booking us before the schedule was even set.

Relationships grew past Fashion Week quickly. Brands started booking for showrooms, private events, year-round campaigns. PR agencies stopped calling anyone else. The Bureau documentary opened a whole new lane. Production companies and event organizers saw it and realized they wanted their own version of that story told. Despite the name, Fashion Week is actually a full month. Some days mean leaving one show, packing up, and heading straight to the next. Then the next. Twelve-hour days covering four or five different events. That's Tuesday for us.

6+

Seasons covered (and counting)

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6+

Seasons covered (and counting)

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30min

Behind-the-scenes documentary (a Fashion Week first)

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30min

Behind-the-scenes documentary (a Fashion Week first)

//002

4

Hours of sleep that week (roughly)

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4

Hours of sleep that week (roughly)

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0

Shows where we showed up late

//004

0

Shows where we showed up late

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Thank you.


To every designer, PR team, and brand that trusted us during the most chaotic week on the calendar. And to The Bureau for letting us show what actually happens behind the curtain. Most people see the runway. You let us tell the real story.

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

Raised Media Co.

Video Production Agency

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