Photo, video, and social cuts of SKIN1004's SoHo street activation with Man from Uncle, where the wall doubled as a sample dispenser and strangers walked away with product in hand.
SKIN1004 did not want a poster people walk past. They wanted a wall people stop at.
In partnership with Man from Uncle, SKIN1004 turned a SoHo corner at 470 Broadway into a live activation, a wall of Madagascar Centella samples that passersby could peel off and take. Our job was to capture the moment strangers realized the ad was giving something back, on the street, in real time.
Catch real reactions on a cold, moving sidewalk.
ctivation content lives or dies on candid moments, and those do not wait for the camera. We had to work a busy SoHo corner in winter, staying close enough to catch the small beat when someone stops, reaches, and pulls a sample off the wall, without turning the sidewalk into a set or making anyone self-conscious.
Stay in the flow, catch the exchange.
We covered the activation as it happened, the ambassadors handing out samples, the peel-off wall, and the people who stopped to take one. We captured photo and motion side by side, then cut social pieces built around the interaction of product going from wall to hand. We kept SoHo in frame, the brick, the string lights, the foot traffic, so the activation reads as a New York moment rather than a studio setup.
