A one-minute promo video for Grammy-winning pianist Robert Glasper, cut from a short interview and behind-the-scenes capture in a Brooklyn studio during the making of his Apple Music album Let Go.
Robert Glasper was making an album about slowing down. We captured what that looked like.
Let Go is Glasper's Apple Music album, built to help listeners find their center. We were brought in to document its creation, a short interview plus behind the scenes with Glasper and his producer in a Brooklyn studio, then to cut a one-minute promo for social that matched the record's calm.
Capture a creative process without interrupting it.
The album's whole energy is stillness and flow, and a crew can break that fast. We needed to be in the room while Glasper and his producer built ideas without turning the session into a production. The footage also had to carry the album's mood, unhurried and warm, rather than the fast-cut energy of a typical promo.
Stay small, stay quiet, let the music lead.
We kept a light footprint so the session stayed a session. We captured the interview and filmed the two of them creating, trading ideas, and hearing parts come together. In the edit we cut a one-minute promo that keeps the album's mood while moving at the pace social demands, calm but never slow.
